What You Need to Publish a High-Quality Listing
A listing is more than just text and photos — it’s your shop window. A high-quality listing increases visibility, builds trust, and leads to more enquiries and bookings. This article explains the elements that turn a basic listing into one that stands out and converts.
Key Elements of a Strong Listing
Before you publish, ensure your listing contains the following:
1. Clear and descriptive title
Keep it simple, specific and helpful.
Examples:
- “Coastal Bungalow with Level Entry and Seaview”
- “Family-Friendly Cottage with Wet Room and Private Garden”
- “Modern Apartment with Step-Free Access Near Town Centre”
Avoid vague titles like Lovely Property or Nice House.
2. High-quality photos
Images are the most influential factor in guest decision-making.
Aim for:
- 12–20 photos minimum
- Bright, well-lit rooms
- External and internal shots
- Multiple angles of important rooms
- Step-free entrances, bathrooms and accessibility features clearly shown
TIP: If wheelchair friendly features exist photograph them directly, don’t just describe them.
3. Well-structured description
A good description should:
- Introduce the property style, layout and size
- Highlight what makes it special
- Be honest and factual
- Use short paragraphs, not long blocks of text
Suggested flow:
- Overview of the space
- Sleeping arrangements and room layout
- Accessibility and mobility information
- Facilities, entertainment, garden and parking
- Local surroundings (beach, shops, attractions)
4. Accessibility clarity
Many guests booking through Disability Destinations have access needs. Transparency matters.
Make sure you include:
- Step-free access or alternative routes
- Bathroom details (wet room, shower chair availability, rails)
- Parking distance from entrance
- Any uneven ground or doorway measurements (if known)
- Limitations — honesty builds trust
Even if your property is only partially wheelchair friendly, state it clearly.
5. Amenities and feature list
Tick everything applicable, including:
- Kitchen facilities
- Heating, Wi-Fi, smart TV
- Outdoor space / garden
- Parking information
- Dog-friendly or service dog policies
- Equipment available on request
Well-documented listings receive fewer pre-booking questions.
6. Pricing and availability
Before publishing your listing, make sure:
- Rates are entered correctly
- Seasonal rates are set where relevant
- Minimum stay rules are added
- Your calendar is open for correct dates
An empty or closed calendar can prevent bookings altogether.
Checklist Before Publishing
| Requirement | Complete? |
|---|---|
| Professional photos uploaded | ☐ |
| Listing title created | ☐ |
| Full description written | ☐ |
| Accessibility details added | ☐ |
| Amenities + features selected | ☐ |
| Pricing + calendar set | ☐ |
If all boxes are ticked — you’re ready to publish.